2015 marked the 400th anniversary of Grolsch. To continue the brand’s legacy of nurturing creativity, we launched ‘Celebrating Creativity 1615 – 2015’.
We invited 400 artists from around the world to express themselves, paying tribute to the unique Grolsch Swing top bottle. The end result – 400 unique pieces of art. Artists were welcomed to a warehouse in Amsterdam, in the heart of the city’s creative district, equipped with an art supply store, easels, canvases, bar, amphitheatre, food court and all-day DJ sets.
The event was a huge success, we created unique and truly amazing pieces of art over 3 days, which formed the full campaign mosaic that is at the heart of the consumer global advertising campaign.
