Nike Golf wanted to welcome Rory McIIroy to the Nike family. Nike officially welcomed the sports star along with hologram style projection effects onto a 20m water screen. It was a real spectacle with the star appearing in silhouette as the water screen dropped.

The Grand Mosque created a fantastic backdrop to this momentous occasion in the history of Nike golf.

A hugely successful event and massive media coverage from the Middle East and around the world.  With only 4 weeks preparation myself and my team had to find a venue, design, produce and deliver the event ready for live transmission to all major sports networks.