Peroni Nastro Azzurro, the Italian lager that challenged the beer category. With an ambition to bring a ‘stylish’ beer to the world, Peroni tasked us to deliver a series of activations that would embed Peroni within the Italian style set.
...to an outdoor cinema in Shoreditch...
From fashion shows across the Millennium Bridge...
...to contemporary Opera...
...to a Sloane Street shop front...
.this brand was built on experiential activity on the belief that it is not what you say, but rather how you ACT that will set you apart from the rest.
