The Chartered Institute of Insurance celebrated their centenary anniversary. Their vision was to excite the market about the future of the industry. The task was to deliver an exhibition stand that would cut through and become the talk of the British Insurance Brokers Association EXPO. 

The stand told a story about ‘Future Risk’ encapsulated in a unique experience themed on the film ‘Back to the Future’. Viewers were shown a journey through CII’s World of the Future and witnessed how the landscape of tomorrow is changing from the infamous car, the Dolorean.